Content marketing for the legal sector

We know how busy you are

Content marketing is the art of communicating with your potential customers without directly selling to them. Through using content marketing you should be striving to positively change and enhance your customer’s behaviour toward your company.

Legal content is a vital resource for law firms, and lies at the centre of successful, content driven marketing activity. By providing consumers with topical news pieces and informative articles, they’re much more likely to be encouraged to use your services if assured that you’re the best to advise them.

 

Demystifying Legal Services

Through legal content marketing you can demystify you services and demonstrate your authority and expertise. Well written informative legal content can guide potential clients, helping them reach the decision that they really do need the services of your firm.

 

Dedicating resource to legal content

Time is consistently the single biggest blocker to law firms and legal suppliers producing good quality, legally accurate blogs and news stories. Many firms just don’t have the resource to schedule time writing articles and instead quite rightly focus on their clients.

Well thought through content can

  • Position you as the voice of authority on the subject
  • Showcase your expertise and ability to help
  • Drive existing and new clients to you through your on and off-line marketing activity

 

Our survey said…

In a recent survey of law firms we asked the following questions… our Ready Made Legal Content helps business owners and law firms marketing teams populate their websites, social media and e-newsletters with expert, relevant content.

Who does your marketing?

  • 50% of firms have a marketing dept responsible for marketing and new business
  • 18% of owners conduct their own marketing

Most effective marketing strategies according to law firms

  • Content
  • E-newsletters/mailshots
  • Website content

 

Ready Made Legal Content

Today’s Legal Content, part of Today’s Media, is a content marketing solution dedicated to the legal services industry.

Evergreen Explainers – invaluable information for clients that showcases your expertise and builds credibility.

News and topical content – drawing on our experience as publishers of three online news publications for lawyers, we have out finger on the pulse when it comes to the very latest industry discussion

With expert legal knowledge and experience of producing legal content, we offer bespoke and pre-written long and short form blogs and articles saving you time so you can focus on your business, rather than in your business.

Our popular pay-as-you-go Ready Made Legal Content packs give you a huge choice of consumer focused articles each month to use on your

  • Social Media
  • Website
  • Blogs
  • Landing pages
  • e-Newsletters and more…

designed to enable you to consistently engage with your customers and prospects in such a way that you are educating them and providing useful information which not only helps them in their own lives, but also endorses your expertise, authority and trustworthiness.

 

Package Options

We have a range of packages to suit you’re content requirements, whether you are sole practitioner or will writer, through to a full service law firm using content across all of your departments.

You can choose from topics and articles in the following areas of law:

  • Wills & Probate
  • Family Law
  • Conveyancing
  • Employment Law

Check out our packages below and request sample articles from your area of the legal industry.

Request samples

Editor Assist