Personal Branding for Lawyers

So many lawyers don’t stand out. They do their job capably but they’re doing themselves and their firm no favours. A strong personal brand is essential for standing out and attracting the right clients, opportunities, and recognition. This interactive workshop, hosted by Today’s Training in collaboration with Legal Growth, will guide lawyers and legal professionals through the art of crafting an authentic and impactful personal brand.

The session will explore the fundamentals of personal branding, including identifying your unique professional value, communicating effectively across digital and in-person platforms, and leveraging content to establish thought leadership. Attendees will also gain practical tips for creating a consistent online presence, from optimising LinkedIn profiles to showcasing expertise through blogs and media.

This workshop is tailored for solicitors, barristers, legal executives, and other legal professionals at any stage of their career who want to take control of their professional reputation and position themselves as leaders in their field. Whether you’re building your client base, advancing within a firm, or transitioning into a new role, this session will provide the tools and strategies to confidently shape and sustain a personal brand that sets you apart.

You will learn:

• Understand the importance of personal branding: Learn how a strong personal brand can enhance your reputation, attract clients, and differentiate you in a competitive legal market.
• Develop a unique professional identity: Identify your core values, expertise, and unique selling points to craft a compelling personal brand.
• Master effective communication strategies: Learn how to present yourself confidently and consistently across various platforms, including social media and professional networks.
• Create a consistent online presence: Gain insights into optimising your LinkedIn profile, personal website, and other digital channels to align with your personal brand.
• Build and nurture a professional network: Discover strategies to establish meaningful connections and leverage relationships to advance your legal career.
• Leverage content to showcase expertise: Learn how to create and share valuable content that demonstrates thought leadership and builds trust with your audience.
• Develop a personal branding action plan: Leave with a clear roadmap to implement your personal branding strategies effectively.

Date:

Monday 10th February 2025, 1pm

Who Should Attend:

Legal Professionals looking to enhance their personal brand.

Speaker: 

Tom Stansfield; Director – Legal Growth